Focusing on high quality, timeless design and durability.
The most sustainable thing there is? Not producing anything new. Obviously, that's sort of the opposite of what we do. But what we can do, is producing mindfully; by creating things that are made to last.
Durability is what we aim for. In the sense of high quality and timeless design. We want you to enjoy your furniture and home décor. Not just for this season, but for years to come. That’s why we work with local designers, craftsmen and specialised manufacturers.
But we also seek durability in materials. Such as HR-foam, recycled steel and kids- ,pets-, and partner proof upholstery. Ever heard of the Martindale test? It measures how quickly a fabric starts to show distress after it's being rubbed by sandpaper and wool. The higher the Martindale score, the stronger the fabric. Upholstery should at least have a Martindale of 15.000 to stay beautiful when used regularly. We set the bar at 40.000 and offer fabrics that go up to the highest Martindale score possible: 100.000, like Polvere, Juke and Kvadrat’s Razzle Dazzle.